Evonik’s Personal Care Business Line introduces its comprehensive concept providing individual solutions for the modern man.
This concept encompasses a consumer survey covering market insights on male grooming routines, as well as the implementation of the company’s own scientific studies on male skin and the development of selected formulations just for men with proven efficacy data. The men’s toiletries market is one of the fastest growing categories in terms of value and volume in the beauty and personal care industry. Based on the findings of Evonik’s consumer survey, male consumers are looking for multifunctional, high performing and easy to apply products. “Responding to these market needs, Evonik’s Personal Care Business Line has developed a next generation men’s care concept, which is based on our extensive experience in chemistry, biology and marketing,” said Silke Langer, global marketing manager Rinse-Off.