Liberty School, a wine brand from US-based Hope Family Wines is all set to introduce new package design in fall 2012.
Designer Jeffrey Caldewey of ICON Design Group was enlisted to create the new packaging.
The new labels pull on primary elements from the winery's previous packaging designs and offer focus to the image of the Liberty School schoolhouse.
The nostalgic tone of the label pays respect to the tradition of dedication and perseverance that one-room schoolhouses in the US represented in early rural life. The refreshed wine bottles will begin shipping to accounts nationally in mid-October 2012.
Hope Family Wines has five brands including Liberty School, Treana, Candor, Austin Hope and Troublemaker wines.